Villa de Pedraza

Villa de Pedraza is the Final Project of a Degree in Graphic Design, carried out at the ArteDiez Art School (Madrid).

The main objective was to improve the tourist brochure and the map of Pedraza (Segovia), a small medieval town, declared a historic site in 1951 by UNESCO, that has remained intact over time, but needed an updating and an identity.

For this reason they were made: a small logo, a simplified shield (giving it a more modern look), a touristic map, a couple of brochures (one of them dedicated exclusively to the importance of Pedraza as the location for countless film shoots, TV series and advertisment), and finally a few merchandising objects as postcards,bags, shirts, travel journals and mugs...